Nemalia
Bonapriso, Douala · Cameroon — Skincare manufacturing and distribution
A factory, a shop and twelve people on one tool
The production unit and the shop live in the same database, and the team of twelve works in it together.
Carlia Fassi — Founder
- Sector
- Cosmetics & beauty
- Location
- Bonapriso, Douala · Cameroon
- Activity
- Skincare manufacturing and distribution
- Genuka modules
- WhatsApp Inbox, CRM, Analytics
The starting point
A brand that manufactures and sells direct has to hold both ends: the production unit on one side, customers writing non-stop on the other. At the scale of several thousand customers, replying fast without losing track of orders becomes a job in itself.
Every month, Genuka gives me a full recap of my business: orders, revenue, average basket, top products and best customers. That's the feature I love — at a glance, I know whether Nemalia is doing well.
What was put in place
The production unit and the shop are two distinct outlets in Genuka, each with its own stock. WhatsApp conversations land in an inbox shared by the team of twelve, and every exchange is attached to the customer record, and therefore to the order history.
How we work with them
Sixteen months of partnership for a brand that manufactures and sells direct. We split the production unit and the shop into two outlets with their own stock, trained the team of twelve on the shared inbox, and installed invoicing, check-in and the task manager.
The deployment
- 16
- months of partnership
- 12
- people trained
- 2
- sites deployed
- 3
- apps installed
- Twelve people trained on the shared inbox.
- Conversations shared across twelve people, with no duplicate replies.
- A monthly recap covering orders, average basket, top products and best customers.
- The production unit and the shop tracked as two distinct outlets.
Hear it from Carlia Fassi
A minute of their own account of what changed — filmed in their shop.
Carlia Fassi — Cosmetics & skincare
