ESSILA
Douala & Yaoundé · Cameroon — Afro hair salon and hair care ranges
One salon, three product ranges and remote customer service
The most functionally complete Genuka customer: hairdressing, product sales, hair coaching, campaigns and automations.
- Sector
- Services, Cosmetics & beauty
- Location
- Douala & Yaoundé · Cameroon
- Activity
- Afro hair salon and hair care ranges
- Genuka modules
- WhatsApp Inbox, Campaigns, Automations
The starting point
A salon sells time — appointments, retwists, hair coaching — and products. Two cities, two WhatsApp numbers, an online shop: the same customer might book in Douala, buy online and message the Yaoundé number.
What was put in place
The three channels — Yaoundé salon, Douala studio, website — are distinct outlets on one customer base. Both WhatsApp numbers land in the same inbox, campaigns draw on 19 approved message templates, and three automations handle follow-up.
How we work with them
Twenty-seven months of partnership, and the most functionally complete deployment on the platform. Yaoundé salon, Douala studio and website opened as three outlets on one customer base; two WhatsApp numbers brought into a single inbox; nineteen message templates approved with them; three automations built for follow-up; four apps installed.
The deployment
- 27
- months of partnership
- 3
- outlets deployed
- 9
- people trained
- 4
- apps installed
- Two WhatsApp numbers brought into a single inbox shared by the team of 9.
- 19 approved message templates, reused from one campaign to the next.
- Three automations handling customer follow-up.
- Salon, studio and website tracked as three outlets on one customer base.
