From the lab to eight showrooms

Founded in 2021, locally manufactured, distributed through a showroom network that also hosts other Cameroonian brands.

Prisca Heuya — Founder, cosmetologist

Sector: Cosmetics & beauty, Retail
Location: Douala · Cameroon
Activity: Natural hair cosmetics
Genuka modules: Stock & production, WhatsApp Inbox, Accounting

The starting point

Manufacturing in-house means tracking raw materials as closely as finished goods. And distributing across eight showrooms, some of which host third-party brands, means knowing at all times what went where — without a paper register lying around.

From the lab to the shop, I track everything on Genuka: raw materials, stock, invoicing and accounting. No more endless registers or lost papers. Today it's truly KemCare's ally.

Prisca Heuya — Hair cosmetics

What was put in place

Raw materials, stock, invoicing and accounting live in the same tool, from the lab to the shop. The adult, kids and men's ranges are split into collections, and the brand's WhatsApp is wired to the same customer base.

How we work with them

Twenty-eight months of partnership, from a young brand to a network of eight showrooms. We followed each opening, configured the eight matching warehouses, structured the three ranges into collections, and wired the brand's WhatsApp to the same customer base.

The deployment

28
months of partnership: 8
showrooms deployed: 8
warehouses configured: 3
ranges structured

Eight showrooms tracked separately, several of them shared with other local brands.
Customer messages centralised and attached to customer records.
Adult, kids and men's ranges managed as three distinct collections.
Raw materials and finished goods tracked in one tool, from the lab to the shop.