Nature et Traditions
Abidjan · Côte d'Ivoire — Natural dermo-cosmetics and concept store
One brand, a hundred partner brands and a beauty studio, in one tool
Launched in Abidjan in 2015, the brand also distributes other African beauty labels and sells in-studio treatments.
Sandrine Assouan Kouao — Founder, chemical and biotechnology engineer
- Sector
- Cosmetics & beauty, Retail, Services
- Location
- Abidjan · Côte d'Ivoire
- Activity
- Natural dermo-cosmetics and concept store
- Genuka modules
- Catalogue, Automations, Bookings
The starting point
Three businesses coexist: manufacturing an own range, reselling close to a hundred African brands, and billing in-studio treatments — nails, massage, waxing, braids. Each has its own stock, pricing and booking rules, and a team of sixteen has to keep it straight.
What was put in place
Each partner brand is a collection, each treatment a service with its own duration and price, and beauty subscriptions are tracked as recurring sales. Six automations take on the repetitive work, and the whole thing runs across two outlets.
How we work with them
Six months in and already one of the most complete deployments on the platform: sixteen people trained, six automations built with them, two outlets opened and close to a hundred partner brands loaded into the catalogue with their own pricing and stock rules.
The deployment
- 6
- months of partnership
- 16
- people trained
- 6
- automations built
- 2
- outlets deployed
- Close to a hundred African brands organised into distinct collections, from hair care to food.
- Products and treatments billed in the same place, with no double entry.
- Every WhatsApp conversation attached to the customer's record.
- Beauty subscriptions tracked as recurring sales.
