Les gaufres de Marie
Abidjan · Côte d'Ivoire — Waffles — food trucks and fixed outlets
Taking payments across four food trucks and five fixed outlets
Nine outlets across Abidjan, four of them mobile, all wired to the same till and the same stock.
- Sector
- Food service, Retail
- Location
- Abidjan · Côte d'Ivoire
- Activity
- Waffles — food trucks and fixed outlets
- Genuka modules
- Point of sale, Analytics
The starting point
A food truck moves around, takes payments fast and has no back office. Multiplied by four trucks, plus a workshop, fixed outlets and an events arm, it becomes impossible to know at night how much each pitch actually sold.
What was put in place
Each truck and each fixed outlet is a full outlet in Genuka, with its own till on mobile. Sales land in one place, which makes it possible to compare one pitch to another and decide where to park the trucks.
How we work with them
Eight months of partnership to equip nine outlets, four of them food trucks that move around. Each truck has its own till on mobile, the events arm was opened as a separate outlet, and the workshop supplies them all.
The deployment
- 9
- outlets deployed
- 4
- food trucks equipped
- 8
- months of partnership
- Nine tills live, on the trucks as well as the fixed outlets.
- Every pitch comparable to the others, with the numbers to back it.
- An events arm run as a separate outlet.
