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20 Oct 20184 min read

Comment utiliser Genuka pour intégrer le Click and Collect dans votre boutique

Comprendre le Click and Collect

Le Click and Collect est un modèle de commerce qui combine l'achat en ligne et le retrait en magasin. Ce système présente de nombreux avantages, notamment la réduction des frais d'expédition pour le client et l'absence d'attente pour l'entrée en magasin. Pour les TPE/PME africaines, ceci est particulièrement pertinent dans un contexte où les infrastructures logistiques peuvent être un défi.

Avantages pour les TPE/PME

  1. Réduction des coûts logistiques : Le Click and Collect réduit les dépenses liées à la livraison et vous permet de faire des économies substantielles.
  2. Augmentation des ventes : Les clients qui viennent retirer leurs achats en magasin ont tendance à acheter d'autres produits.
  3. Amélioration de l'expérience client : Les clients peuvent récupérer leurs achats à leur convenance, ce qui améliore leur satisfaction.

Adapter le Click and Collect au Contexte Africain

Intégrer le Mobile Money

L'utilisation du mobile money, très répandue en Afrique, facilite les transactions. Intégrer des options de paiement mobile dans votre processus de Click and Collect peut simplifier le parcours client.

Gérer les Connexions Internet Lentes

Optimisez votre site en allégeant les pages et en essayant d'offrir une navigation intuitive pour les zones où la connexion Internet peut être lente.

Optimiser la Logistique Locale

Collaborer avec des services de transport local pour faciliter le retrait. Pensez à des partenaires locaux flexibles et bien implantés.

Étude de Cas : Boutique XYZ à Dakar

La boutique XYZ à Dakar a intégré avec succès le système Click and Collect grâce à Genuka. En trois mois, elle a observé :

  • Augmentation des ventes de 20 % : Les clients effectuent souvent des achats supplémentaires en magasin.

  • Réduction des coûts de livraison de 30 % : Grâce à une diminution des livraisons à domicile.

  • Amélioration de la satisfaction client : Plus de 80 % des clients apprécient la flexibilité du retrait en magasin.

Étapes Suivies

  1. Mise en place d'un site e-commerce avec Genuka.
  2. Intégration d'options de paiement via mobile money.
  3. Formation du personnel pour gérer les commandes Click and Collect.
  4. Collaboration avec des partenaires logistiques locaux pour optimiser le retrait.

Check-list pour Intégrer le Click and Collect

  • [ ] Créer un site e-commerce avec Genuka.

  • [ ] Intégrer des solutions de paiement mobile.

  • [ ] Communiquer clairement les instructions de retrait en magasin.

  • [ ] Former le personnel aux nouvelles procédures.

  • [ ] Tester le système avant le lancement.

  • [ ] Faire la promotion du nouveau service auprès de vos clients.

Astuces Terrain

Astuce 1 : Communication efficace

Informez vos clients via SMS et notifications push pour qu'ils connaissent bien les modalités de retrait et les horaires d'ouverture.

Astuce 2 : Simplifiez le processus de retrait

Prévoyez un espace dédié pour les retraits en magasin. Cela doit être rapide et fluide pour le client.

Astuce 3 : Offres promotionnelles

Proposez des remises exclusives pour les commandes Click and Collect afin d'inciter plus de clients à utiliser ce service.

Vers un Avenir Click and Collect avec Genuka

Le Click and Collect, bien adapté aux spécificités africaines, peut transformer votre manière de faire du commerce. En adoptant cette approche, vous améliorez l'expérience client tout en optimisant vos coûts. Pour passer à l'étape suivante et intégrer ce service dans votre boutique, explorez les solutions proposées par Genuka. Découvrez comment nous pouvons vous aider à déployer un système de Click and Collect efficace et adapté à vos besoins.

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I discovered Genuka as a customer of another shop, then took the leap myself. I left my notebook behind, and today my favourite feature is expense tracking — I keep my money in and out under control. I highly recommend it.

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I used to redo my accounts every evening in a notebook — exhausting, and impossible to catch up on after a few months. With Genuka, everything is already recorded on the shop's tablet. It's simple.

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Sorel D. — Responsable Yaoundé
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Ateliers BlackShades
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Honestly, I'm really satisfied so far. I'm particularly pleased with the quality of the customer care. My business has quite specific needs and I appreciate the diligence and responsiveness with which each of our issues is handled. Being able to have almost everything at your fingertips at any time is life-changing.

Marie-Clare N. — CEO
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Before Genuka, we used to record orders in a register, which wasn't very practical (...), and we didn't have any way of finding out information about our customers. (...) Thanks to Genuka, I can track my sales on my phone and have all the information in real time, track my accounts and manage my stocks.

Christine N. — CEO
Suka CookiesChristine N. — CEO
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Lysiane L. — CEO
Cak'TriesLysiane L. — CEO
Candy Cane Shop
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Daniella Zita — CEO
Candy Cane ShopDaniella Zita — CEO
Artiste & entrepreneure

Between my concerts and my travels, I'm almost never at the shop. With Genuka I track my sales and stock in real time wherever I am — nothing gets lost, nothing gets mixed up. It's like being there without being there.

Blanche Bailly
Blanche BaillyArtiste & entrepreneureArtist & fashion boutique
Suka Café

In six months, Genuka turned my business into clear numbers: over 7,000 tables served and my best-selling dishes finally identified. I hesitated at first, but today I'm really glad I trusted them.

Christine
ChristineSuka CaféCafé & restaurant
Gabs Shop

I run my two shops in Cameroon from Paris. Genuka gives me enough control — orders, stock, alerts, teams — that distance is no longer an obstacle. It's actually what convinced me to open the second one.

Gabriel Kamto
Gabriel KamtoGabs ShopFashion retail • run from Paris
Cak'Tries

Genuka showed me that 99 customers had come back at least twice in a year. I was able to reward my best customers at year-end without a second thought — the list was already there. I finally have real visibility over my business.

Lysiane Lissom
Lysiane LissomCak'TriesCupcakes & pastries
KemCare

From the lab to the shop, I track everything on Genuka: raw materials, stock, invoicing and accounting. No more endless registers or lost papers. Today it's truly KemCare's ally.

Prisca Heuya
Prisca HeuyaKemCareHair cosmetics
Nemalia

Every month, Genuka gives me a full recap of my business: orders, revenue, average basket, top products and best customers. That's the feature I love — at a glance, I know whether Nemalia is doing well.

Carlia Fassi
Carlia FassiNemaliaCosmetics & skincare
Ateliers BlackShades

With 45 brands and stock moving every day, my biggest challenge was keeping track. Genuka took over: stock under control, catalogue always up to date, and my data available in real time even when I'm away.

Marie-Claire Ndoumbe
Marie-Claire NdoumbeAteliers BlackShadesCameroonian brands distribution
The Needle Cameroon

I used to do my inventory by hand, like many people. After a year on Genuka, every sale updates my stock automatically, right down to the last item. No more loose sheets of paper everywhere.

Eloge
ElogeThe Needle Cameroon100% made-in-Cameroon clothing
Naomi Black Store

I discovered Genuka as a customer of another shop, then took the leap myself. I left my notebook behind, and today my favourite feature is expense tracking — I keep my money in and out under control. I highly recommend it.

Naomi
NaomiNaomi Black StoreRetail
Shein Attitude | Mos Market

I used to redo my accounts every evening in a notebook — exhausting, and impossible to catch up on after a few months. With Genuka, everything is already recorded on the shop's tablet. It's simple.

Ruth Ornella
Ruth OrnellaShein Attitude | Mos MarketBoutique
Accessories By Tania

Invoicing, stock, accounting: I took it all back in hand with Genuka, with full traceability on my items. And the little extra that changes everything — barcodes generated automatically.

Tania
TaniaAccessories By TaniaAccessories
Les Secrets de Tchougs

With Genuka I manage my stock, spot my loyal customers and most profitable products, and launch my promotions — and I even have a website. I save a huge amount of time and say goodbye to paperwork.

Josepha
JosephaLes Secrets de TchougsRetail
Adwera Essentials

In Côte d'Ivoire, I brought my accounting, customers, sales, stock and suppliers together on a single platform. Going digital gave me the visibility my growth was missing. My advice: go for it.

Maritza Adom Bouedy
Maritza Adom BouedyAdwera EssentialsHair care products
Sensoria

At Sensoria, customer experience is at the heart of everything. Genuka supports our growth by putting people and customer relationships first — from advice to welcome, every detail counts.

Sensoria
SensoriaSensoriaPerfume & make-up
VisoTech
VisoTech

Genuka, with its magical options, allows me to synchronize the three different offices in my company. My management becomes more fluid and rapid, I control everything remotely. In 30 seconds I'm done with a long order that took me 15 minutes with other software.

Dilane T. — DG
VisoTechDilane T. — DG
Les Délices de Milly
Les Délices de Milly

I needed an application that would enable me to keep track of my company's activities, giving me exact figures on sales, products, customers and their consumption. Genuka solves this problem perfectly, and much more than I expected. Thanks to Genuka, I have control over sales, products, customer consumption, high and low periods, the best performing stores and payment tracking.

Camille N. — CEO
Les Délices de MillyCamille N. — CEO
La Mater Market
La Mater Market

Since we started working with Genuka, we've been able to keep better track of our expenses and sales. The team connected it to our existing online store. We've started migrating our tools to work entirely with Genuka, which is much more affordable and responsive. I give it a 10/10.

Sorel D. — Responsable Yaoundé
La Mater MarketSorel D. — Responsable Yaoundé
Ateliers BlackShades
Ateliers BlackShades

Honestly, I'm really satisfied so far. I'm particularly pleased with the quality of the customer care. My business has quite specific needs and I appreciate the diligence and responsiveness with which each of our issues is handled. Being able to have almost everything at your fingertips at any time is life-changing.

Marie-Clare N. — CEO
Ateliers BlackShadesMarie-Clare N. — CEO
Suka Cookies
Suka Cookies

Before Genuka, we used to record orders in a register, which wasn't very practical (...), and we didn't have any way of finding out information about our customers. (...) Thanks to Genuka, I can track my sales on my phone and have all the information in real time, track my accounts and manage my stocks.

Christine N. — CEO
Suka CookiesChristine N. — CEO
Cak'Tries
Cak'Tries

With Genuka, we've solved our sales visibility problem, significantly improving our online store management. I particularly appreciate the detailed tracking of customers and orders. Support is responsive and reliable. I highly recommend Genuka, rating 9/10.

Lysiane L. — CEO
Cak'TriesLysiane L. — CEO
Candy Cane Shop
Candy Cane Shop

If I'd known about Genuka when I was setting up my business, I'd have used it from day one. I love its configuration and ease of use. I didn't need anyone to teach me how to use it. I'm fully satisfied with Genuka so far.

Daniella Zita — CEO
Candy Cane ShopDaniella Zita — CEO

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